The Titan difference
The Only Thing We Follow… Is Our InstinctsThe pressure to follow the crowd is undeniable. It is easier. It’s less risky. But it is not the place where innovation and creative ideas can flourish. To bring out the best in yourself you often have to walk a path that is different from the rest.
“Two roads diverged in a wood, and I - I took the one less traveled by, and that has made all the difference.” – Robert Frost
So it has been with us. At times it can be lonely and even scary. Since our first day, developing our first product, we felt the fear of failure. And in this business failure is very public. But we pressed on. And that has made all the difference for us.
Let The Crowd Follow
Following the crowd is not something we do easily. Our DNA is different and that seems to be the difference between us and many others. When you look at where all the greatest discoveries have come from you find that they originated from people who were non-conformists to one degree or another.
Copernicus, Kepler, Galileo, Newton, and Einstein, are a tiny representation of our greatest thinkers who were all shunned by society and the establishment. They had the courage to inquire and challenge established ideas and advance our understanding of our world. On the other hand, consensus thinking leads to stasis, dogma, orthodoxy and "group think" that is still alive today.
Whereas, we happily live in a zone that many others find discomforting, knowing it will lead us to bigger and bolder ideas. We readily search for the truth wherever it is. We maintain a balance between open mindedness and skepticism. We are not afraid to test new ideas. When we get it right the crowd will follow us.
We’re Not The BiggestThere are some very big companies in our world. We have immense respect for what they have done. But we don’t focus on them. Instead we try to channel their omnipresent size and dominance to sharpen our focus. We just stick to our strengths and let the rest take care of itself.
We Don’t Win Every DaySome days are disappointing. Seemingly good ideas often lead us no where. But this ritual that we faithfully follow inevitably turns up some gems. You deserve those gems and we are excited to work hard every day to make them happen. If you are looking for building products with a fresh approach, keep Titan foremost in your mind.
Because we are thinking of you everyday. That’s the Titan difference.